Challenge:
Branding and providing Art Direction for the originally concepted, all-female rap music festival known as Femcee Music Festival.
Branding including logo, color scheme, font collection, and symbols/graphics, accompanied by a 5-page website.
Insight:
There has been an uprise in female rappers giving women a stronger, more empowered voice in the male-dominated music industry.
Concept:
Femcee: the All Female Rapper Musical Festival has arrived. Disruptive, distinctive, and unapologetically authentic – this spraypaint-led, grungy, and energetic pink takeover is making everyone stop and take a look at this one-in-a-lifetime experience. With names like Megan Thee Stallion and Nicki Minaj, you'll wonder "what took so long to get this created and when can I go?"
Femcee Music Festival was created in an effort to uplift up and coming rappers by providing an all-female lineup of popular artists. Fun, energetic, and grungy – Femcee has all that a hip-hop fanatic could want.
Landing Page
Featured Artist
Community Cares
Amplifying Voices
Economic Opportunity
The Process:
My design approach was focused on maintaining an energetic event that could still trace its roots back to hip-hop. Because of these reasons, I utilized spray paint texturally as well as physically in order to have a texture with authenticity and recognizability.
