The Ask:

Find an existing weird film or music festival. Learn all about the event and who typically attends it. Then create a systems brand for this event.

The Deliverables:

A cohesive brand system with a logo, 3 full color 18x24 posters, a website, and other possible extensions. 
Logo
Deliverables
Bigfoot is a mystical phenomenon so the goal is to showcase the controversy around him in a way that combines different elements into a photo collage-like design overall, while keeping the mystery and interest alive.
By collaging different digital and physical elements and scanning them into full on pieces, I was able to play with different interesting themes of censorship, conspiracy and scandal.

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