The Ask:
Air Max Day is a celebration for all things Nike Air Max. This project served as a social media campaign in an effort to spread awareness about Air Max Day and what that means to you.
The Process:
My approach focused on the versatility of the Nike Air Max style.
There are an incredible variety of these styles of shoes and it was important to highlight that you do not have to be solely an athlete to participate in this worldwide unofficial sneakerhead holiday.